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What happens when scientists can turn brain cells on and off with the flip of a switch? 🧠

In a groundbreaking experiment that led to this year’s Nobel Prize in Medicine, researchers used light to activate specific neurons in a mouse’s brain, demonstrating the power and potential of a technique called optogenetics.

Karl Deisseroth, who shared in the prize, helped pioneer the technique and explains how this discovery opened the door to understanding which brain cells control hunger, thirst, aggression, anxiety, memory and even parenting behaviors.

You can listen to the full discussion with Karl on The Conversation Weekly podcast.

#podcast #science #NobelPrize #Nobels2026 #health

Sustainable business isn’t just a luxury – it can be a core part of successful start-ups. 🌱💼

In the business world, new research shows that founders are more likely to embrace sustainable practices when pitched on the long-term business value—not just environmental responsibility as an add-on to what they’re doing.

The takeaway? The way sustainability is framed to entrepreneurs matters. When taking care of the planet is an opportunity and not an obligation, meaningful change becomes easier to achieve.

https://theconversation.com/theres-a-business-case-for-companies-to-embrace-sustainability-if-its-pitched-the-right-way-287846

#Sustainability #BusinessStrategy #ESG #CorporateResponsibility

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