Choice Hacking 👋 I'm Jen. I help creative folks use psychology and behavioral science to create meaningful + effective marketing and products. Join my free newsletter close Get a FREE CASE STUDY every week when you sign up for my newsletter >> down arrow close FREE eBook: "5 Psychology Principles To Improve Your Experience." down arrow My most popular course Behavioral Science & Psychology 101 for Marketers Choice Hacking Podcast Subscribe on Spotify Subscribe on Apple Podcasts More Resources MY BOOK: Choice Hacking: How to use psychology + BeSci for UX/CX/Mktg MY NEWEST BOOK: How to Solve Impossible Problems BOOKS FOR BEGINNERS: My favorites for applying behavioral science to UX + mktg Latest Videos How a $58B game of blackjack saved FedEx #shorts How Uber makes millions before you get in the car #shorts The WORST smartphones in history | Part 3 #shorts Lastest Articles Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You... What is the Endowment Effect? What is the Generation Effect?