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Choice Hacking

šŸ‘‹ I'm Jen. I help creative folks use psychology and behavioral science to create meaningful + effective marketing and products.

My most popular course

Behavioral Science & Psychology 101 for Marketers

Choice Hacking Podcast

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More Resources

BOOK: Choice Hacking: How to use psychology + behavioral science for UX/CX/Mktg
NEW BOOK: How to Solve Impossible Problems
BOOK RECOMMENDATIONS: My favorites for applying behavioral science to UX + mktg
UPCOMING WEBINAR: "Psychology Hacks to Find More Clients"

Latest Articles

Steal This Simple Formula for Changing CustomerĀ Behavior

Latest Videos

Which is better, Coke or Pepsi? #shorts
The UNTOLD story of why NEW COKE failed
Elon's biggest mistake #shorts