We don't know who needs to hear this but... Black Friday is coming. If you are running a Black Friday or Cyber Monday deal online, here are some general guidelines.
Table of Contents
Table of Contents
🤔 Can I Grow my Email List?
If you are offering a deal to potential customers, getting them on your mailing list ensures future marketing opportunities. Black Friday will come and go, and long after the tryptophan has worn off and your sales have gone back to normal, your mailing list will have a long term gain.
📩 Capture Email Opt-Ins
Easily let your followers become Black Friday and Cyber Monday customers with email opt-in forms from Campsite.
You can integrate with your MailChimp account, or collect emails in a Google Sheet.
🏷 Change up your CTA
With a promotion or contest you have a golden opportunity to write a more compelling CTA (call to action) on your email subscribe form. Instead of "Sign Up", say something like "Get our Cyber Monday deal"
Here's a great example on Campsite by dothedamnthing
📈The Data to Back it up
Ashley, over at Do The Damn Thing was kind enough to share some data from their A/B test.
Test A Campsite link that went out to another landing page
- 37 clicks and 15 email opt-ins on the other end, a 40.5% conversion rate.
Test B Campsite embed form
- 23 clicks and 16 email opt-ins, a 69.5% conversion rate.
An impressive 29 percentage points higher conversion rate! 🤯
👋 Reintroduce your Brand
While you are perfecting your Black Friday marketing copy, also plan on reintroducing your brand to your followers. Having a recent post in your feed that sums up your offering is a great pairing with a promotion.
✅ Black Friday / Cyber Monday Marketing Checklist
- 📣 Promote on social that you have a deal coming up via email.
- ✔️ Check your mailing list welcome email, it might be outdated.
- 📪 Send the PROMO code via email.
- 🧨 Bonus: Here are even more bio link tips!
Have a great Thanksgiving! 💚